Sandwell Pharmacy Group
Pharmacy First & Minor Illness

Coughs & Colds

Coughs & Colds is one of the everyday conditions our pharmacists treat through our free NHS minor illness service — advice and treatment without a GP appointment.

Check eligibility & get treated →
Woman in bed under a duvet blowing her nose into a tissue

How we treat it

Speak to our pharmacist in the private consultation room. Where appropriate we can supply treatment free of charge under the local NHS minor ailments scheme, or recommend the best over-the-counter option.

Who's eligible?

Free NHS treatment is available if you are registered with a participating local GP and do not pay for prescriptions; everyone else can still get expert advice and low-cost treatment. Use our one-minute eligibility checker and our pharmacist will be in touch to arrange your consultation — or just walk in.

Get help today instead if you have:Call us on 0121 500 5756, your GP, or NHS 111. In an emergency call 999.
Start eligibility check →

Coughs & Colds, explained

What it is, what to look out for, and what actually helps — from the pharmacists who treat it every day.

What are coughs & colds?

Colds are viral infections of the nose and throat, and the cough that often tags along is your airway clearing mucus and irritation. Adults average two to four colds a year, children many more — and because well over 200 viruses cause them, immunity to one doesn't protect you from the next.

Antibiotics don't work on colds and most coughs, but the right pharmacy treatment makes the week or so of symptoms far more bearable. Our pharmacists can recommend the best combination for your symptoms, check anything that's lingering, and spot the chest infections and red flags that need more than self-care.

You may have a cough or cold if you have:

  • 1
    A blocked or runny nose and sneezing
  • 2
    A sore throat, often the first sign
  • 3
    Coughing — dry and tickly, or chesty with mucus
  • 4
    Headache, mild fever and aching muscles
  • 5
    Tiredness and reduced sense of taste and smell
How long should a cough or cold last?
A cold typically runs its course in about a week to ten days, though the cough can linger up to three weeks after everything else has cleared — that's normal and doesn't mean infection is still active. A cough lasting more than three weeks, or one that's getting worse rather than better, should be checked.
What actually helps a cold?
Rest, fluids and paracetamol or ibuprofen for the aches and fever. Decongestant sprays clear a blocked nose (max one week of use), saline drops work at any age, and honey and lemon in warm water genuinely soothes a cough for anyone over one. We can help you pick products that don't double-up on the same ingredients.
Do I need antibiotics for a cough or cold?
No — colds and the vast majority of coughs are viral, and antibiotics do nothing against viruses. They're only useful in genuine bacterial chest infections, which your pharmacist or GP can help identify. Taking them 'just in case' fuels resistance and side effects with no benefit.
How do I know if it's a cold, flu or Covid?
Colds build gradually and stay mostly above the neck. Flu hits fast and hard — fever, exhaustion, aching everywhere, needing to lie down. Covid overlaps with both; if it matters for someone vulnerable around you, test. And when autumn comes, we run NHS flu and Covid jabs in store — book online.
When should I worry about a cough?
Get same-day advice for chest pain, coughing up blood, real breathlessness or wheeze, a fever that won't settle, or a cough in someone with COPD, asthma flare-up or a weakened immune system. A cough lasting over three weeks needs a GP check even if you feel otherwise fine.

Read more on this

Written by our pharmacy team — practical detail on treatment, timing and when to get help.

Health HubCough and Cold Remedies: What Actually WorksWhich treatments have evidence behind them — and why antibiotics do not.Read the guide →Health HubSinusitis or Just a Bad Cold? How to TellThe ten-day rule, and when a lingering cold is something else.Read the guide →
All health articles →
This may be free on the NHS

Acute Cough is covered by the NHS Minor Ailments Scheme. If you are exempt from prescription charges and registered with a Black Country GP, our pharmacist can supply the medicine free of charge — no GP appointment needed.

Check if you qualify →
0121 500 5756